Case Study: Inappropriate Tweets

With the right tools in place, you should be able to block, monitor, and report on social media usage. A complete process for managing social media tools should be in place for both the user of social media, such as the Marketing department, and those designated to secure social media usage, such as the IT department. Each group uses different tools. The lack of the right tools and, more importantly, the right processes can cause a lot of damage.

A good example of the lack of both tools and processes is an inappropriate tweet sent by a government employee. In March 2011, an employee of the Singapore government accidently sent a tweet using a curse word on the government’s official Twitter account rather than the ...

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