H.U.M.O.R. Threat Assessment

Within the H.U.M.O.R. Matrix, we can continue to break down the threat assessment process and identify what the problem may be within each category. Let’s take an example of a threat against a well-known brand. In October 2010, Porsche AG announced it was banning employees from using social media sites.5 They were not specific regarding whether the ban applied only to work hours or to home hours as well. Obviously telling someone what they can do during nonwork hours is difficult and probably illegal, but Porsche’s identification of a significant threat had driven them to this decision. Porsche was worried that employees might post company confidential information to social media sites. “The social media websites ...

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