What Are Your Customers and the General Public Saying?
Are you listening to the compliments, complaints, and sentiments expressed by your customers online? Do you know what information exists online—both from your own efforts and those external to the company? Have you produced podcasts and webinars and, if so, how are these being monitored and syndicated? What impact have whitepapers, articles, or company presentations had on your brand? Companies today must constantly measure their brand reputation online to determine the sentiments being expressed and assess any possible threat levels.
A simple, fast, and free basic solution begins with a Google search. To start, do a quick Google search for your company and/or any of its products or services. ...
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