7SERVICES IN THE AGE OF THE INTERNET

I can well remember the day I discovered the Internet.

I had heard for some time about this mysterious entity called the World Wide Web, a network of connected computers that could apparently find anything and anyone. I was skeptical at first, like most people my age, but gradually, through ceaseless siege by younger colleagues, I decided to give it a whirl. I plugged my computer into my phone (we pretty much all had dial-up connections in those days), tapped away diligently, following the menu commands as well as the instructions of my younger nephew who was standing at my shoulder. Finally, a screen came up and, with what would today be regarded as painful slowness, a page loaded.

It was a revelation.

Get Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.