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Secrets of Selling Services: Everything You Need to Sell What Your Customer Can't See—from Pitch to Close by Stephan Schiffman

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7SERVICES IN THE AGE OF THE INTERNET

I can well remember the day I discovered the Internet.

I had heard for some time about this mysterious entity called the World Wide Web, a network of connected computers that could apparently find anything and anyone. I was skeptical at first, like most people my age, but gradually, through ceaseless siege by younger colleagues, I decided to give it a whirl. I plugged my computer into my phone (we pretty much all had dial-up connections in those days), tapped away diligently, following the menu commands as well as the instructions of my younger nephew who was standing at my shoulder. Finally, a screen came up and, with what would today be regarded as painful slowness, a page loaded.

It was a revelation.

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