HOW DO YOU ARCHITECT AN ANALYTICAL ECOSYSTEM?
For more than two decades, analytical professionals have tried to shoehorn diverse types of business users, workloads, and data into the same analytical architecture, often with disappointing results. The problem is that analytics is a broad domain. Strategically, it's about using information to make smarter decisions; tactically, it's about building reporting and analysis applications.
Analytics consists of two fundamentally different approaches to generating insights. A top-down approach generates reporting applications for casual users, while a bottom-up approach supports ad hoc inquiries by power users. These two approaches support different users, workloads, design frameworks, ...