HOW DO YOU GAIN MOMENTUM FOR AN ANALYTICS PROGRAM?
The hardest part about running an analytics program is getting started. An analytics program is like a giant flywheel that takes enormous effort to get moving, but once it does, it creates its own momentum and becomes hard to stop.
Most of the analytical leaders profiled in this book emphasize the importance of a quick win to gain momentum and credibility for the program. Kurt Thearling says that the first thing he does with a new client is to find a “meaningful” problem that executives care about. Tim Leonard talks about using quick wins to change perceptions of the IT department and gain credibility with the business. And Darren Taylor emphasizes the importance of delivering a few ...