HOW DO YOU GAIN EXECUTIVE SUPPORT?
Two types. There are two types of business executives when it comes to analytics: enlightened and unenlightened. Enlightened executives instinctively understand the value of analytics and don't hesitate to make sizable investments in it. Unenlightened executives make you play the chicken-and-egg game: they won't invest in analytics until they see a return, but you can't show a return until they make an investment.
It's no secret that analytics programs grow and thrive under the leadership of enlightened executives. All the analytical leaders profiled in this book are fortunate enough to work for executives who recognize that running a data-driven organization is good for business. However, this doesn't ...