ABOUT THE AUTHOR

Harry Mills is the founder and CEO of Aha! Advantage, an international consulting and training firm. For the past 27 years, the Aha! Advantage and its legacy firm, the Mills Group, have been helping a mix of global blue chip clients grow by improving their sales and message making.

Corporate clients include: GE Money, IBM, Ericsson, Oracle, BMW, AMP, Toyota, Lexus, Rio Tinto, Unilever, PWC, Deloitte, Ernst & Young and KPMG, ING and the ANZ Banking Group.

Harry Mills is the subject matter expert on persuasion for the Harvard Business Review’s flagship Manage/Mentor program, which goes out to 6.5 million managers.

He has built his reputation by translating the latest research of social psychologists, behavioral economists and neuroscientists ...

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