Contents

THE SECRET's OUT...!

Don't Be Afraid to Make Mistakes

SECRET #1: Try to learn from your mistakes—better yet, learn from the mistakes of others!

Don't Borrow Money

SECRET #2: Think twice before you either borrow money or loan money to someone—especially a friend.

Love What You Do

SECRET #3: Following your passion is the key to success.

Make Time for Both Work and Play

SECRET #4: It is important to make the right trade-offs between work and play so we live a balanced lifestyle.

Listen to What Others Can Teach You

SECRET #5: The experience of others is the best classroom you will ever find!

Always Think of New Ideas

SECRET #6: Try to come up with alternate ways of doing things.

Always Have a Plan

SECRET #7: When you fail to plan, you plan to fail.

If You Fail, Try Again

SECRET #8: Failure is not falling down; it is staying down.

Protect Your Reputation

SECRET #9: It takes years to build a reputation but only minutes to ruin it.

The Customer Comes First

SECRET #10: Take care of your customer and your customer will take care of you.

Open Minds Let In Better Ideas!

SECRET #11: Opening your mind can open the door of success.

Always Promote Yourself

SECRET #12: Successful businesses successfully promote and advertise themselves.

Location Is Very Important

SECRET #13: Location is a vital part of most businesses.

Don't Be Fooled

SECRET #14: If it seems too good to be true, it probably is.

Don't Judge Others

SECRET #15: With businesses, like with people, you should get to know ...

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