Index
A
“above the fold” placement
graphic images, 79
keyword prominence, 68–70
search simplicity, 28
absolute hypertext links, 110–111
Active Server Pages
dynamic URLs, 107
stop characters in URLs, 115
adCenter tool (Microsoft), 50–51
video file SEO, 175
Adobe Acrobat. See PDF document optimization
advertisements. See search engine advertising
AdWords program (Google), 49
click-through rates, 117
algorithms, 7–8
major search engines, 280–281
Web page components for visibility, 16–17
alternative text
graphic images, 78–80
keyword placement, 18, 225, 242
keyword stuffing, 79
navigation buttons, 96–97
keyword placement, 18
problematic site navigation, 19–20, 97–98
animations
download speed, 34 ...
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