Search Engine Optimization For Dummies^®, 5th Edition

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Table of Contents

Introduction

About This Book

Foolish Assumptions

How This Book Is Organized

Part I: Search Engine Basics

Part II: Building Search Engine–Friendly Sites

Part III: Adding Your Site to the Indexes and Directories

Part IV: After You’ve Submitted Your Site

Part V: The Part of Tens

Icons Used in This Book

Where to Go from Here

Part I: Search Engine Basics

Chapter 1: Surveying the Search Engine Landscape

Investigating Search Engines and Directories

Search indexes or search engines

Search directories

Nonspidered indexes

Pay-per-click systems

Keeping the terms straight

Why bother with search engines?

Where Do People Search?

Search Engine Magic

How do they do it?

Stepping into the programmers’ shoes

Gathering Your Tools

Chapter 2: Search Results, Deconstructed

The Big Two: Organic and PPC

Looking at Local Results

Checking Out Shopping Results

Staying Current with News Results

Viewing Video and Image Results

Getting Friendly with Social Results

Collecting Bits n’ Pieces

Chapter 3: Your One-Hour, Search Engine–Friendly Web Site Makeover

Is Your Site Indexed?

Google

Yahoo! and Bing

Yahoo! Directory

Open Directory Project

Taking Action If You’re Not Listed

Is your site invisible?

Unreadable navigation

Dealing with dynamic pages

Picking Good Keywords

Examining Your Pages

Using frames

Looking at the TITLE tags

Examining the DESCRIPTION ...