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Search Engine Optimization For Dummies, 5th Edition by Peter Kent

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Chapter 14

Product Search: Remember the Shopping Directories and Retailers

In This Chapter

arrow Finding the product directories

arrow Working with classified-ad sites

arrow Selling directly from third-party merchant sites

arrow Creating your datafeed files and managing your data

In Chapter 1, I look at where people search, focusing on the major search engines, of course, but also giving you a little teaser: “Many, perhaps most, product searches actually begin in sites such as Amazon, eBay, and Craigslist,” I write in Chapter 1, referencing you to this chapter.

So what’s this all about? It’s simple. In this chapter, you discover that many, even most, product search results don’t come from the major search engines’ organic-search indexes. If you sell products and you’re focusing only on the major search engines, you’re making a big mistake.

So read on and find out where people are searching and how you can get your products and links back to your Web site in front of people when they search.

Understanding Where People Search for Products

Back in 2010, comScore estimated that for every two searches carried ...

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