Search Engine Optimization For Dummies, 5th Edition

Chapter 13

Submitting to the Directories

In This Chapter

Knowing why search directories are important

Submitting to the top search directories

Finding specialized directories

Locating second-tier directories

In Chapter 12, you look at getting your site into the search engines. In this chapter, you look at getting your site into the search directories. Submitting to directories can be a great way to get links.

The two major directories are important to a search strategy, although they can be rather frustrating to work with. (One of them you have to pay for, and the other, although free, is incredibly difficult to get into.) Also, you may find lots of other, smaller directories you may want to register with.

Pitting Search Directories Against Search Engines

Before you start working with directories, it’s helpful to know a few basics about what directories are — and aren’t:

Directories don’t send searchbots out onto the Web looking for sites to add (though they may send bots out to make ...