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Search Engine Optimization For Dummies, 5th Edition by Peter Kent

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Chapter 7

Creating Pages That Search Engines Love

In This Chapter

arrow Getting your site read

arrow Knowing what search engines see

arrow Exploring keyword concepts

arrow Creating Web pages

In this chapter, you find out how to create Web pages that search engines really like — pages that can be read and indexed and that put your best foot forward. Before you begin creating pages, I recommend that you read not only this chapter but also Chapter 8 to find out how to avoid things that search engines hate. There are a lot of ways to make a Web site work, and just as many ways to break it, too. Before you get started creating your pages, you should be aware of the problems you may face and what you can do to avoid them.

remember.eps I’m assuming that you or your Web designer understand HTML and can create Web pages. I focus on the most important search engine–related things you need to know while creating your pages. It’s beyond the scope of this book to cover basic HTML and Cascading Style Sheets.

Preparing Your Site

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