Part II
Strategy
Before you can implement Your SEO Plan, you need to develop a workable strategy. In this part, you’ll begin by getting your internal team on board and by identifying the various disciplines that are necessary for effective SEO. Next, you’ll spend a month performing the brainstorming, research, and assessment to point you in the right direction for your ongoing campaign:
Chapter 5 Get Your Team on Board
Chapter 6 Your One-Month Prep: Keywords, Priorities, and Goals
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