Part I
Foundation
So, you want to differentiate your website from the millions of others out there on the Internet? Great! Let’s get started! Whether you’re starting from scratch or just looking for a new approach, the hardest part of embarking on a search engine optimization (SEO) campaign is knowing where to begin. In Part I, we walk you through a little self-reflection and search engine basics to lay the groundwork for Your SEO Plan:
Chapter 1 Clarify Your Goals
Chapter 2 Customize Your Approach
Chapter 3 Eternal Truths of SEO
Chapter 4 How the Search Engines Work Right Now
