Foreword
Some will say that search engine optimization (SEO) isn’t “rocket science,” that anyone can do SEO after just a little light reading. Some will even say that SEO isn’t required at all. Just create good content, and success on Google and other search engines will come naturally.
They’re right, and yet incredibly wrong at the same time. Simply create a website, and chances are you will start attracting traffic from Google naturally. Read a few easy-to-do tips, and you might improve upon that traffic. But for most websites, if you want to really be successful, you have to give SEO the attention it deserves.
SEO “deserves” your attention? Absolutely! There is no other marketing channel that matches the return on investment that SEO provides. ...
