Acknowledgments
The authors wish to gratefully acknowledge our editors at Wiley: Willem Knibbe, whose dedication, wit, and companionship have helped make this journey a pleasure; Dick Margulis, who inspired us with his helpful insights and perspicacity; technical editor and SEO expert-on-demand Adam Audette; our talented copy editor, Elizabeth Welch; our production editor and schedule-keeper, Dassi Zeidel; our compositors at Happenstance Type-O-Rama; and the other hardworking members of the production team.
We are grateful that some of the best and brightest in the field of search marketing were also the kindest. Thanks to those who contributed directly to this book: Danny Sullivan, Jill Whalen, Barry Bowman, P.J. Fusco, Eric Ward, Andy Beal, ...
