Chapter 10

Extra Credit and Guilt-Free Slacking

Since you’re not a full-time SEO professional, sometimes other work obligations will get in the way, and you’ll need to give your campaign a little less attention. Other times, your website’s unique problems or your own curiosity will inspire you to dig deeper. In this chapter we’ll help you sort it all out by defining a range of reasonable slacking and extra credit behavior.

Chapter Contents

  • The Slacking Spectrum
  • The Extra Credit Continuum
  • Extra Credit Tasks

The Slacking Spectrum

Be honest: Did you flip to this chapter before you even started your SEO campaign? Have you been planning to do the bare minimum from the get-go? If you expected us to disapprove, you’re wrong. Let us reassure you: ...

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