Chapter 4
How the Search Engines Work Right Now
What’s the inside buzz among SEO experts? What do the search engines care about? What works? What doesn’t? In this chapter, we present a current snapshot, including some of the more ephemeral facts of SEO: which search engines dominate the industry and how they work today.
Chapter Contents
- In Pursuit of Right Now
- Google Basics
- Bing Basics
- Yahoo! Basics
- Organic Web Search Ranking Factors
- Blended Search Ranking Factors
- Paid Placement
- Social and Mobile Web
- SEO Trend Spotting
In Pursuit of Right Now
We admit it: We were shaking in our stiletto heels just thinking about writing this chapter. The Right Now of search engines? Committed in ink, on old-fashioned paper? Give us a break. Everybody knows ...
