Appendix: The Value of Training
In This Appendix
Making the most of industry conferences
Choosing a conference: Small or big
Getting the most out of conference networking
Picking the right training courses
Finding professional training
Doing it yourself
Throughout this book, we walk you through the basics (and the not-so-basics) of search engine optimization (SEO). However, you can find plenty of opportunities out there for taking your SEO education even further. One of the best ways you can do this is through training.
You can go about achieving further training in one of several ways. You can attend Internet marketing industry conferences, such as SES Conference & Expo, Search Marketing Expo, PubCon, or ad:tech. You can sign up for individual training courses, attend a training session, or have someone come out to help train you and your staff. There are courses for those who are ...