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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 2: Using SEO to Build Your Brand

In This Chapter

check.png Selecting keywords that help build your brand

check.png Using search to maximize brand awareness

check.png Distributing press releases effectively on the Web

check.png Increasing your chances of showing up through blended search

check.png Creating Engagement Objects

check.png Building an online community

check.png Using social bookmarking to promote your brand

Traditional marketing just isn’t enough to build a brand name (company or product name) these days. You can’t just have a good product and decent service, take out a yellow pages ad, print some business cards, and set up shop. Your marketing plan now needs to be bigger, more engaged, and more interactive. To build a successful brand name, you need to be where people will see you, hear what others say about you, and join in the conversation ...

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