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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 3: Mastering SEO Tools and Reports

In This Chapter

check.png Getting started with A/B testing

check.png Getting to know page and site analysis tools

check.png Using link analysis tools

In this chapter, we cover the nuts and bolts of A/B testing. We walk you through it, step by step, and hopefully demystify the process a little bit. We show you how to fix common conversion and usability problems, and we introduce you to some page and site analysis tools. Finally, we discuss how to use link analysis tools.

Getting Started with A/B Testing

Say that you’ve gathered your data and done the proper analysis, and now you’ve decided that some things need to be changed on your web site. Making major overhauls to your site requires A/B testing. A/B testing is testing the original version of the web site (Version A) against the one you made the major changes to (Version B). The A/B test is a tool that tells you which changes have a better effect and to what degree.

We discuss A/B testing in Book VIII, Chapters 1 and 2, but in the following sections, we go a little more in-depth and tell you how to actually do an A/B test. Before we get started, here are some cardinal rules you need to keep in mind for running an ...

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