O'Reilly logo

Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2: Tracking Behavior with Web Analytics

In This Chapter

check.png Measuring web site usability

check.png Getting a handle on conversion tracking

check.png Tracking the success of your SEO project

check.png Analyzing rankings

In order to properly do web analytics, you need to gather your data. But web analytics is not just about collecting data. It’s about collecting your data in such a way that you can read it, understand it, and use it to make the necessary changes to your web site. In this chapter, you discover several ways to gather analytics data.

You have to measure your web site’s usability in order to figure out whether your web design works for your users and brings you those conversions. Next we talk about conversion tracking. Is your site getting the number of conversions you want? Conversion tracking helps you measure not just the final number of conversions, but where people drop off before they make the final conversion.

To track the success of your SEO project, you need to monitor your keywords and your search engine rankings, whether they’re at the place they need to be, and whether your traffic ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required