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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 5: Watching Your Backend: Content Management System Troubles

In This Chapter

check.png Meeting the Content Management System (CMS)

check.png Understanding why CMS-generated pages aren’t search engine-friendly

check.png Rewriting URLs to eliminate dynamic URLs and session IDs

check.png Selecting a good CMS

check.png Making your CMS work with your search engine optimization (SEO) efforts

check.png Using Yahoo! Small Business effectively

Behind every web page viewed in a browser is a host of technologies and services known as the backend that work to make the star performers look good. Just as a Hollywood blockbuster has a crew of people supporting the actors, your web site has servers, code, shopping carts, and, most importantly, your Content Management System, which all must perform at their best to turn out a superior experience for your customers. A web Content Management System (CMS) is a software program that helps simplify web site ...

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