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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 3: Using Redirects for SEO

In This Chapter

check.png Understanding when to use a redirect command

check.png Discriminating between the different types of redirects

check.png Understanding 301 and 302 Redirects

check.png Knowing when to use Meta refreshes

check.png Considering JavaScript redirects

check.png Dovetailing your www and non-www domains properly

In your toolbox of search engine optimization (SEO) techniques, the redirect tool is an important one to master. Redirects are HTML or server commands that automatically forward incoming links to another page. With this tool, you can trim outdated pages off your site without losing the visitors who still go to those pages. You can also organize many domains (root names of web site URLs) into one site, so that they won’t be competing with each other. With redirects, you can avoid creating duplicate content (web pages that search engines see as duplicates of each other) that could damage ...

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