O'Reilly logo

Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2: Domain Names: What Your URL Says about You

In This Chapter

check.png Choosing your domain name

check.png Registering your domain name

check.png Understanding country codes and top-level domains

check.png Securing domains for common misspellings of your name

check.png Considering domains with alternate extensions

check.png Choosing the right hosting solution

check.png Knowing how search engines view subdomains

Shakespeare once said, “A rose by any other name would smell as sweet,” implying that a name doesn’t affect an object’s essential makeup. That may be true, but a web site isn’t a rose — your site’s name is critical to its success. Your domain name (the root of your site’s URL address, such as yourdomain.com) must be chosen strategically, based on your business goals. Pick a good domain name, and you’ve got a foundation for a successful ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required