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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 1: Server Issues: Why Your Server Matters

In This Chapter

check.png Getting to know the servers

check.png Making sure your server is healthy and fast

check.png Excluding pages or sites from the search engines

check.png Passing instructions to search engines with a robots text file

check.png Using Meta robots tags

check.png Building a customized 404 Error page

check.png Avoiding dirty IPs and bad neighborhoods

Your web server is the software application or service that runs your web site. (The term web server can be used to refer to both the hardware and the software that runs a web site, but in this chapter, we talk about the software.) Anytime a user does something on your site, such as loads a page or views an image, your web server receives the request and serves up what the user wants. Like a good waiter in a restaurant, you want your site’s ...

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