Chapter 5: Connecting with Social Networks
In This Chapter
Link building with blogs
Leveraging social news sites
Defining media optimization
Implementing social media optimization
Building a community
Using the tools in Web 2.0
In recent years, the world of online social networking (sites where people can meet and interact with one another online) has exploded in popularity. You may have heard of sites like Myspace, Facebook, and LinkedIn, which allow users to create their own web pages and connect with other users all over the globe. This kind of social networking has expanded to include news sites, entertainment media, and beyond.
Social networking is another way to find and attract links. The majority of links from link bait (media or articles specifically created to attract links) comes from social networking sites. Social networking can also help you build your brand and a name ...