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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 3: Structuring Internal Links

In This Chapter

check.png Theming your web site by subject

check.png Optimizing link equity

check.png Creating and maintaining silos

check.png Understanding site maps

check.png Figuring out XML site maps

Siloing is a way of arranging your web site according to themes, allowing for prime search engine optimization. We discuss siloing in Book VI, Chapter 1, but in this chapter, we go into how to actually build and structure your site in order to have the best silos possible.

First, we review the subject theming of your site, and then we discuss link equity. From there, we cover actually creating and maintaining your silos. This means we walk you through the setup, construction, and maintenance work necessary for good silos.

Another thing you read about in this chapter is a site map. There are two different kinds: the traditional HTML site map (two words) and the XML Sitemap (one word — and yes, that’s confusing). A traditional site map is a web page that is designed to guide users to all the pages ...

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