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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 2: Obtaining Links

In This Chapter

check.png Researching links

check.png Soliciting links

check.png How not to obtain links

check.png Evaluating paid links

check.png Working with feeds and syndication

check.png Creating a press release

In Book VI, Chapter 1, we talk a little bit about getting people to link to you and how it affects your overall ranking within the search engines. Having links from good reputable web sites lends to your site’s overall credibility and is used in the search engine’s algorithm (formula that measures a web page’s overall relevancy to the search query) to determine whether you can be considered an “expert” in your field. Remember, the search engines want to give their users the best results possible, because if they give the user what they want, users come back and continue to use the search engine.

In this chapter, you find out how to research and solicit links for your site. You also find out how not to ...

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