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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 5: Adapting and Crediting Your Content

In This Chapter

check.png Optimizing your content for local search

check.png Creating region-specific content

check.png Maximizing local visibility

check.png Understanding intellectual property ownership

check.png Knowing what to do when your content is stolen

check.png Filing for a federal copyright

check.png Incorporating content from other sites

check.png Giving credit to original authors

If you’ve applied the ideas laid out in Chapters 1 to 4 of this minibook, you are well on your way to a successful web site. Your web site hopefully contains lots of engaging content that your users love, with pages focused on your keywords (specific words or phrases entered in a search query) so that search engines can clearly ...

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