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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 4: Dealing with Duplicate Content

In This Chapter

check.png Understanding duplicate content so you can avoid it

check.png Recognizing how content can become duplicated

check.png Resolving duplicate content issues

check.png Understanding how a federal copyright can protect your site

check.png Handling your content

In this chapter, you find out how to avoid having duplicate content on your own web site and why that’s important. We also explain how your content can become duplicated (copied) on other web sites and the variety of causes for it, ranging from accidental to downright malicious. Because you want to protect your original web site content and prevent duplication as much as possible, we list all of the various sources of duplicate content and give you some recommendations for how to deal with each type of situation.

There aren’t many hard and fast rules in search engine optimization (SEO), so when we get to state one, we like to do it with gusto:

You must avoid duplicate content at all times.

Duplicate content refers ...

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