Chapter 3: Adding Keyword-Specific Content
In This Chapter
Creating your keyword list
Developing content using your keywords
Including synonyms to widen your appeal
Optimizing your content for search engine rankings
Finding the best tools for keyword integration
You may have a web site already up and running, or you may be in the planning stages of a brand-new site. Either way, you should be ready to identify where you have content holes that need to be filled. In this chapter, you hone your skills at creating content that can rank well with the search engines.
First, ask yourself: What is my web site about? The answers to this question give you a foundation for all your content planning and writing. Some sites try to be everything to everybody, but those sites don’t rank well in searches. When a site’s content is unfocused and too general, search engines can’t figure out what the site is about. The site doesn’t demonstrate expertise in any one thing, so the search engines don’t know ...