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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 1: Selecting a Style for Your Audience

In This Chapter

check.png Knowing your target audience

check.png Looking at your current customers to understand their demographics

check.png Interviewing and researching to analyze your target audience

check.png Choosing the right tone to engage your audience

check.png Using personas to define your audience

check.png Understanding the benefits and drawbacks of using personas

The slogan “Content is king!” has been stated and restated in every blog, forum, conference, and seminar that has anything to do with search engine optimization (SEO) or Internet marketing. Content includes all the stuff inside your web site: everything from the words you read, to the pictures and videos you view, to the audio you listen to. In this chapter, we teach you all about the most important content element for SEO — the words on the page. The text content draws people to your site, starting with the brief title that ...

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