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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 3: Making Your Page Search Engine–Compatible

In This Chapter

check.png Conquering HTML constructs

check.png Using clean code

check.png Designing with sIFR

check.png Externalizing code

check.png Validating HTML with W3C

check.png Choosing the right navigation

check.png Implementing the table trick

check.png Positioning with Div tags

In this chapter, you get down to the nitty-gritty stuff that makes your page stand on its own. In addition to worrying about links or content, you have to get the nuts and bolts right. Your SEO strategy is only as strong as its weakest link, so make sure that every part of the chain is forged as tough as you can make it. Paying attention to the small stuff pays off big-time in the long run.

Success with on-page optimization, ...

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