Chapter 3: Making Your Page Search Engine–Compatible
In This Chapter
Conquering HTML constructs
Using clean code
Designing with sIFR
Externalizing code
Validating HTML with W3C
Choosing the right navigation
Implementing the table trick
Positioning with Div tags
In this chapter, you get down to the nitty-gritty stuff that makes your page stand on its own. In addition to worrying about links or content, you have to get the nuts and bolts right. Your SEO strategy is only as strong as its weakest link, so make sure that every part of the chain is forged as tough as you can make it. Paying attention to the small stuff pays off big-time in the long run.
Success with on-page optimization, ...
