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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 2: Building an SEO-Friendly Site

In This Chapter

check.png Designing your web site to be SEO-friendly

check.png Creating a style that attracts your targeted audience

check.png Planning your site navigation

check.png Implementing a search within your web site

check.png Incorporating interactive media to enhance your search engine rankings

check.png Creating pages that convert

In this chapter, you find out how to design web sites with search engine marketing in mind. For many sites, search engine ranking is viewed as a part of the launch, but not as a part of the design. If you are fortunate enough to be newly building your web site, you can construct it with search engine friendliness from the ground up. It’s more likely, however, that your site already resides on the web. Search engine optimization (SEO) is a new phase of your site’s development, but it’s better late than never. This chapter contains many rules of thumb that can help ...

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