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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 1: The Basics of SEO Web Design

In This Chapter

check.png Deciding on your site content

check.png Choosing keywords

check.png Using H# tags for headings

check.png Cleaning up your page code

check.png Organizing your assets

check.png Naming files

check.png Making your site dynamic

check.png Developing a design procedure

In this chapter, you discover the basics of site design with search engine optimization in mind. Building a web site is like baking a cake in a lot of ways; one of the first things you have to do is gather your ingredients.

In this chapter, we first guide you to deciding on the content and the types of keywords that you want. Then we discuss H# or heading tags (HTML code used to format headings), page headings, and the importance of using ...

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