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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 3: Applying Collected Data

In This Chapter

check.png Applying best practices to your page construction

check.png Identifying what’s natural for your competitors

check.png Sizing up what Engagement Objects you need

check.png Building your link equity with a little help from your competitors

check.png Examining how your competitors organize their content

check.png Applying your analysis to help with content siloing

Your real competitors online are the sites that show up at the top of the results whenever someone searches for your keywords (words or phrases people enter as a search query), not necessarily the big name brand in your industry. So if you want your classic car customization business to rank well in the search engines, for example, you can run searches for your main keywords to see who your competition is.

If you just finished the exercises in Chapters 1 and 2 of this minibook, you should have a spreadsheet full of data on ...

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