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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 2: Competitive Research Techniques and Tools

In This Chapter

check.png Finding out how to equal your high-ranking competitors

check.png Calculating what your site needs to gain high ranking

check.png Running a Page Analyzer

check.png Using Excel to help analyze your competition

check.png Discovering other tools for analyzing your competitors

check.png Diving into SERP research

check.png Using the SEMToolBar for competitor research and more

If you followed our suggestions in Book III, Chapter 1, you spent some time finding out who your real competitors are on the web, and you might have discovered that they are quite different from your real-world, brick-and-mortar competitors. You also found out that for each of your main keyword phrases, you probably have a different set of competitors. If you’re starting to feel overwhelmed that you’ll never ...

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