Chapter 1: Identifying Your Competitors
In This Chapter
Getting to know your competition
Figuring out the real competition
Knowing your strengths and weaknesses
Looking at conversion in a competitive market
Discovering the difference between conversion and traffic
Like any business, you need to know what you’re up against. Knowing who your competition is and figuring out how to beat them are the hallmarks of good business planning. Online businesses are like any business in that regard, but online and traditional businesses have some slight differences in how you build a competitive strategy, especially when it comes to search engine optimization.
In this chapter, we discuss how to figure out who your competition is and how to make their strengths and weaknesses work for you. You figure out how to research who your competitors are for the coveted top search engine rankings. Also, your competition in the brick-and-mortar world might not be the same as your competitors online. Finally, ...