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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 1: Identifying Your Competitors

In This Chapter

check.png Getting to know your competition

check.png Figuring out the real competition

check.png Knowing your strengths and weaknesses

check.png Looking at conversion in a competitive market

check.png Discovering the difference between conversion and traffic

Like any business, you need to know what you’re up against. Knowing who your competition is and figuring out how to beat them are the hallmarks of good business planning. Online businesses are like any business in that regard, but online and traditional businesses have some slight differences in how you build a competitive strategy, especially when it comes to search engine optimization.

In this chapter, we discuss how to figure out who your competition is and how to make their strengths and weaknesses work for you. You figure out how to research who your competitors are for the coveted top search engine rankings. Also, your competition in the brick-and-mortar world might not be the same as your competitors online. Finally, ...

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