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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 4: Assigning Keywords to Pages

In This Chapter

check.png Knowing what search engines see as keywords

check.png Planning your site’s themes

check.png Creating landing pages that attract and hold visitors

check.png Organizing your site into subject categories

check.png Consolidating themes for maximum ranking value

If you’ve read Chapters 1 through 3 of this minibook, you’ve already done a lot of the prep work for assigning keywords to pages. In this chapter, you use all of that research and prep work as we explain how you can assign keywords in a way that helps make your web site most accessible to search engines. You want to make it as easy as possible for the search engines to find out what your site is about because the more relevant your site is to a user’s search query, the higher your site is likely to show up in the search results.

Understanding What a Search Engine Sees as Keywords

In this section, we take a step back first and talk about what search engines really see as keywords. When someone enters a search query, ...

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