Chapter 2: Selecting Keywords
In This Chapter
Selecting proper keyword phrases
Reinforcing versus diluting your site theme
Selecting subject categories
High traffic keywords
High conversion keywords
In this chapter, we take that nice long list of keywords discussed in Book II, Chapter 1, and select the best keywords of the bunch. (If you haven’t yet put together such a list, what are you waiting for? Do it now!) In this chapter, you can discover what makes a good keyword phrase, especially in terms of a search query (the words you type into the search engine’s Search box). We also explain the deal with subject categories and how they help you choose your keywords. Also, we talk about high-traffic keywords and high-conversion keywords, as well as the difference between the two.
Selecting the Proper Keyword Phrases
When you’re doing a search, you must use the proper phrase as a search query. Just like a keyword is a single word used as a search query, a keyword phrase is two or more ...