O'Reilly logo

Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2: Selecting Keywords

In This Chapter

check.png Selecting proper keyword phrases

check.png Reinforcing versus diluting your site theme

check.png Selecting subject categories

check.png High traffic keywords

check.png High conversion keywords

In this chapter, we take that nice long list of keywords discussed in Book II, Chapter 1, and select the best keywords of the bunch. (If you haven’t yet put together such a list, what are you waiting for? Do it now!) In this chapter, you can discover what makes a good keyword phrase, especially in terms of a search query (the words you type into the search engine’s Search box). We also explain the deal with subject categories and how they help you choose your keywords. Also, we talk about high-traffic keywords and high-conversion keywords, as well as the difference between the two.

Selecting the Proper Keyword Phrases

When you’re doing a search, you must use the proper phrase as a search query. Just like a keyword is a single word used as a search query, a keyword phrase is two or more ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required