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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 5: Knowing What Drives Search Results

In This Chapter

check.png Searching like a power user

check.png Using advanced operators to supercharge your search engine optimization

check.png Finding specific file types in the vertical search engines

check.png Understanding the difference between high traffic and high conversion

check.png Capturing more conversions using the Long Tail approach

In this chapter, you discover how to use the search engines like a pro through the use of advanced operators, targeting vertical engines. You also find out the difference between high traffic and high conversion terms, plus why it’s imperative to capture the so called Long Tail of search. Becoming an expert searcher gives you an edge for doing market research, keyword analysis, and much more. The expert-searcher skill set definitely complements your role as a search engine optimizer, so we’re devoting a whole chapter to it. At the end of this chapter, you get to apply your new-found skills to enhancing your site with keywords targeted for your ...

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