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Search Engine Optimization All-in-One For Dummies®, 2nd Edition by Susan Esparza, Bruce Clay

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Chapter 3: Recognizing and Reading Search Results

In This Chapter

check.png Reading the search engine results page

check.png Understanding the Golden Triangle and its impact on rank position

check.png Introducing blended search into the equation

check.png Discovering the impact of blended search on the Golden Triangle

In Chapter 2 of this minibook, we discuss organic versus paid results: organic results being the listings that are ranked by perceived merit by a search engine, and paid results (also called sponsored results or sponsored links) being purchased links and ads that appear along with your organic results. In this chapter, you discover what the rest of the results page means, find out about the Golden Triangle, are introduced to blended search results, and discover how blended search is changing the game.

Reading the Search Engine Results Page

Say Mother’s Day is coming up, and you want to buy your mother a nice bouquet of roses. (Good for you! No wonder Mom always liked you best.) After going to Google and typing your [roses] search query into the box, you’re presented with a results page. The results page contains ...

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