Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition

Chapter 13. Optimizing for Other Search Engines

An Introduction to Optimizing for Other Search Engines

After you have optimized your Web site for the major search engines, you can sit back and catch your breath for a short time, but there are more ways to drive traffic to your Web site other than the three first-tier search engines, Google, Yahoo, and Bing. Many Web sites specialize in organizing very specific types of Web sites rather than trying to index the entire Internet. Getting your site exposure on these more targeted search engines can send extra traffic, or allow you to target a niche that may be too competitive to rank for in the major search engines. As the World Wide Web becomes more and more saturated, the demand is likely to trend ...