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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition

Book Description

A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert

Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.

Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.

  • Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing

  • Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing

  • Offers you a strong foundation for developing successful SEO strategies

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

Table of Contents

  1. Copyright
  2. Credits
  3. About the Author
  4. Author's Acknowledgments
  5. How to Use This Visual Blueprint Book
    1. Who This Book Is For
    2. The Conventions in This Book
  6. THE HISTORY OF SEARCH-ENGINE OPTIMIZATION
    1. Google: The Birth Child of Larry and Sergey
    2. SEO: Beware of Snake Oil Salesman
    3. Get Started
    4. Keyword Generation
    5. Create Pages
    6. Basic Web Site Structure
    7. Advanced Web Site Structuring
    8. Content Creation
    9. Create Communities
    10. Build Links
    11. Google Analytics
    12. Social Media Optimization
    13. Create Pay-per-Click Campaigns
    14. Quality Score Optimization
    15. Optimize for Other Engines
    16. Monetize Web Site Traffic
    17. SEO Plugins
  7. 1. Getting Started With Search-Engine Optimization
    1. 1.1. Choose a Topic
      1. 1.1.1. Choose a Topic
    2. 1.2. Find Your Target Audience
      1. 1.1.2. Find Your Target Audience
    3. 1.3. Set a Budget
      1. 1.1.3. Web Design and Development Costs
      2. 1.1.4. Keyword Research Costs
      3. 1.1.5. Content Development Costs
      4. 1.1.6. Link-building Costs
    4. 1.4. Set Goals
      1. 1.1.7. Progress Steadily
      2. 1.1.8. Focus on Natural Growth
    5. 1.5. Put a Team Together
      1. 1.1.9. Put a Team Together
    6. 1.6. Keep Up with Industry News
      1. 1.1.10. Keep Up with Industry News
    7. 1.7. Attend an Industry Conference
      1. 1.1.11. Attend an Industry Conference
  8. 2. Keyword Generation
    1. 2.1. An Introduction to Keyword Generation
      1. 2.1.1. Select Keywords
      2. 2.1.2. Analyze Your Competition with Compete.com
      3. 2.1.3. Keyword Research with KeyCompete
      4. 2.1.4. Keyword Research with KeywordSpy
      5. 2.1.5. Analyze Your Competition with SEMRush
      6. 2.1.6. Using Wordtracker's Keyword Tool
      7. 2.1.7. Using the Google Keyword Suggestion Tool
      8. 2.1.8. Research Keywords with Keyword Discovery
      9. 2.1.9. Analyze Keywords with Keyword Discovery
      10. 2.1.10. Filter Keywords with Keyword Discovery
    2. 2.2. Select Keywords
      1. 2.2.1. Choose Between Head and Tail Terms
      2. 2.2.2. Select Head Terms Sparingly
      3. 2.2.3. Select Tail Terms for Most Web Pages
      4. 2.2.4. Optimize Every Page of Your Web Site
      5. 2.2.5. Add Target Keywords to Meta Tags
    3. 2.3. Analyze Your Competition with Compete.com
      1. 2.3.1. Analyze Your Competition with Compete.com
    4. 2.4. Keyword Research with KeyCompete
      1. 2.4.1. Keyword Research with KeyCompete
    5. 2.5. Keyword Research with KeywordSpy
      1. 2.5.1. Keyword Research with KeywordSpy
      2. 2.5.2. Extra
    6. 2.6. Analyze Your Competition with SEMRush
      1. 2.6.1. Analyze Your Competition with SEMRush
    7. 2.7. Using the Wordtracker Keyword Suggestion Tool
      1. 2.7.1. Using the Wordtracker Keyword Suggestion Tool
    8. 2.8. Using the Google Keyword Suggestion Tool
      1. 2.8.1. Using the Google Keyword Suggestion Tool
    9. 2.9. Research Keywords with Keyword Discovery
      1. 2.9.1. Research Keywords with Keyword Discovery
    10. 2.10. Analyze Keywords with Keyword Discovery
      1. 2.10.1. Analyze Keywords with Keyword Discovery
    11. 2.11. Filter Keywords with Keyword Discovery
      1. 2.11.1. Filter Keywords with Keyword Discovery
  9. 3. Creating Pages
    1. 3.1. An Introduction to Creating Pages
      1. 3.1.1. Choose Filenames
      2. 3.1.2. Optimize Title Tags
      3. 3.1.3. Optimize Meta Description Tags
      4. 3.1.4. Optimize Meta Keyword Tags
      5. 3.1.5. Create a Meta Robots Tag
      6. 3.1.6. Benefit with Header Tags
      7. 3.1.7. Using Text Modifiers
      8. 3.1.8. Optimize Images
      9. 3.1.9. Create Links
      10. 3.1.10. Validate HTML
    2. 3.2. Choose Filenames
      1. 3.2.1. Choose Filenames
    3. 3.3. Optimize Title Tags
      1. 3.3.1. Optimize Title Tags
    4. 3.4. Optimize Meta Description Tags
      1. 3.4.1. Optimize Meta Description Tags
    5. 3.5. Optimize Meta Keyword Tags
      1. 3.5.1. Optimize Meta Keyword Tags
    6. 3.6. Create a Meta Robots Tag
      1. 3.6.1. Create a Meta Robots Tag
    7. 3.7. Add Emphasis with Header Tags
      1. 3.7.1. Add Emphasis with Header Tags
    8. 3.8. Using Text Modifiers
      1. 3.8.1. Using Text Modifiers
    9. 3.9. Optimize Images
      1. 3.9.1. Optimize Images
    10. 3.10. Create Links
      1. 3.10.1. Create Links
    11. 3.11. Validate HTML
      1. 3.11.1. Validate HTML
  10. 4. Basic Web Site Structure
    1. 4.1. An Introduction to Basic Web Site Structure
      1. 4.1.1. Find Web Hosting
      2. 4.1.2. Establish a Domain Name
      3. 4.1.3. Optimize for Multiple Browsers
      4. 4.1.4. Plan and Design a Web Site Structure
      5. 4.1.5. Link within Subject Matter Themes
      6. 4.1.6. Design a Sitemap
      7. 4.1.7. Create a Company Information Page
      8. 4.1.8. Create a Privacy Policy
    2. 4.2. Find Web Hosting
      1. 4.2.1. Find Web Hosting
    3. 4.3. Establish a Domain Name
      1. 4.3.1. Establish a Domain Name
    4. 4.4. Optimize for Multiple Browsers
      1. 4.4.1. Optimize for Multiple Browsers
    5. 4.5. Plan and Design a Web Site Structure
      1. 4.5.1. Start with a Plan
      2. 4.5.2. Build Your Web Site around a Thematic Structure
    6. 4.6. Link within Subject Matter Themes
      1. 4.6.1. Link in a Hierarchy
      2. 4.6.2. Link Directly
      3. 4.6.3. Avoid Broken Links
      4. 4.6.4. Avoid Error Messages
    7. 4.7. Design a Sitemap
      1. 4.7.1. Design a Sitemap
    8. 4.8. Create a Company Information Page
      1. 4.8.1. Create a Company Information Page
    9. 4.9. Create a Privacy Policy
      1. 4.9.1. Create a Privacy Policy
  11. 5. Advanced Web Site Structuring
    1. 5.1. An Introduction to Advanced Web Site Structuring
      1. 5.1.1. Create a Robots.txt File
      2. 5.1.2. Using the Nofollow Attribute
      3. 5.1.3. Structure URLs Correctly
      4. 5.1.4. Protect Yourself with an .htaccess File
      5. 5.1.5. Using Mod_Rewrite to Rewrite URLs
      6. 5.1.6. Redirect Non-WWW Traffic to WWW
      7. 5.1.7. Redirect with 301 Redirects
    2. 5.2. Create a Robots.txt File
      1. 5.2.1. Create a Robots.txt File
    3. 5.3. Using the Nofollow Attribute
      1. 5.3.1. Using the Nofollow Attribute
    4. 5.4. Structure URLs Correctly
      1. 5.4.1. Structure URLs Correctly
    5. 5.5. Protect Yourself with an .htaccess File
      1. 5.5.1. Protect Yourself with an .htaccess File
    6. 5.6. Using Mod_Rewrite to Rewrite URLs
      1. 5.6.1. Using Mod_Rewrite to Rewrite URLs
    7. 5.7. Redirect Non-WWW Traffic to WWW
      1. 5.7.1. Redirect Non-WWW Traffic to WWW
    8. 5.8. Redirect with 301 Redirects
      1. 5.8.1. Redirect with 301 Redirects
  12. 6. Creating Content
    1. 6.1. An Introduction to Creating Content
      1. 6.1.1. Write for People, Not Search Engines
      2. 6.1.2. Avoid Duplicate Content
      3. 6.1.3. Using Proper Keyword Density
      4. 6.1.4. Using Latent Semantic Content
      5. 6.1.5. Keep Content Current
      6. 6.1.6. Optimize Non-HTML Documents
    2. 6.2. Write for People, Not Search Engines
      1. 6.2.1. Write Original, Persuasive, and Natural Content
      2. 6.2.2. Structure Your Content with Your Reader in Mind
      3. 6.2.3. Avoid Poor Grammar
      4. 6.2.4. Write Useful and Informative Content
      5. 6.2.5. Using Bold-Type Headings
      6. 6.2.6. Using Call-to-Action Statements
      7. 6.2.7. Write with an Original Voice
      8. 6.2.8. Write Interesting Content in a Friendly Tone
    3. 6.3. Avoid Duplicate Content
      1. 6.3.1. Avoid Duplicate Content
    4. 6.4. Using Proper Keyword Density
      1. 6.4.1. Using Proper Keyword Density
    5. 6.5. Using Latent Semantic Content
      1. 6.5.1. Using Latent Semantic Content
    6. 6.6. Keep Content Current
      1. 6.6.1. Keep Content Current
    7. 6.7. Optimize Non-HTML Documents
      1. 6.7.1. Optimize Non-HTML Documents
  13. 7. Creating Communities
    1. 7.1. An Introduction to Creating Communities
      1. 7.1.1. Create a Blog with WordPress
      2. 7.1.2. Create a Blog with Blogger
      3. 7.1.3. Create a Blog with Tumblr
      4. 7.1.4. Write Search-Engine-Optimized Posts
      5. 7.1.5. Make Your Blog Successful
      6. 7.1.6. Create a Community with vBulletin
      7. 7.1.7. Create a Community with phpBB
      8. 7.1.8. Make Your Forum Successful
      9. 7.1.9. Add Reviews to Your Web Site
    2. 7.2. Create a Blog with WordPress
      1. 7.2.1. Create a Blog with WordPress
    3. 7.3. Create a Blog with Blogger
      1. 7.3.1. Create a Blog with Blogger
    4. 7.4. Create a Blog with Tumblr
      1. 7.4.1. Create a Blog with Tumblr
    5. 7.5. Write Search-Engine-Optimized Posts
      1. 7.5.1. Write Search-Engine-Optimized Posts
    6. 7.6. Make Your Blog Successful
      1. 7.6.1. Using Experienced Writers with Industry Knowledge
      2. 7.6.2. Using an Administrator
      3. 7.6.3. Hold Contests and Giveaways
      4. 7.6.4. Offer RSS Technology
      5. 7.6.5. Interview Experts
      6. 7.6.6. Break News or Piggyback News
      7. 7.6.7. Participate on Social Media Web Sites
    7. 7.7. Create a Community with vBulletin
      1. 7.7.1. Create a Community with vBulletin
    8. 7.8. Create a Community with phpBB
      1. 7.8.1. Create a Community with phpBB
    9. 7.9. Make Your Forum Successful
      1. 7.9.1. Allow Users to Post Questions
      2. 7.9.2. Evaluate Consumer Feedback
      3. 7.9.3. Optimize for Search Engines
      4. 7.9.4. Dedicate Requisite Time and Resources
      5. 7.9.5. Conduct Contests or Giveaways
      6. 7.9.6. Set Rules
      7. 7.9.7. Ask Friends and Colleagues to Post Questions and Comments
      8. 7.9.8. Share Information about New Products
    10. 7.10. Add Reviews to Your Web Site
      1. 7.10.1. Add Reviews to Your Web Site
  14. 8. Building Links
    1. 8.1. An Introduction to Building Links
      1. 8.1.1. Evaluate Competition
      2. 8.1.2. Evaluate Potential Linking Partners
      3. 8.1.3. Gather Link Intelligence with Linkscape
      4. 8.1.4. Acquire Quality Links
      5. 8.1.5. Using Effective Anchor Text
      6. 8.1.6. Link and Article Directory Submissions
      7. 8.1.7. Community Participation
      8. 8.1.8. Request One-Way Links
      9. 8.1.9. Buy Links
    2. 8.2. Evaluate Competition
      1. 8.2.1. Evaluate Competition
    3. 8.3. Evaluate Potential Linking Partners
      1. 8.3.1. Evaluate Potential Linking Partners
    4. 8.4. Gather Link Intelligence with Linkscape
      1. 8.4.1. Gather Link Intelligence with Linkscape
    5. 8.5. Acquire Quality Links
      1. 8.5.1. Acquire Quality Links
    6. 8.6. Using Effective Anchor Text
      1. 8.6.1. Using Effective Anchor Text
    7. 8.7. Link Directory Submissions
      1. 8.7.1. Link Directory Submissions
    8. 8.8. Article Directory Submissions
      1. 8.8.1. Article Directory Submissions
    9. 8.9. Community Participation
      1. 8.9.1. Community Participation
    10. 8.10. Request One-Way Links
      1. 8.10.1. Request One-Way Links
    11. 8.11. Buy Links
      1. 8.11.1. Buy Links
  15. 9. Google Analytics
    1. 9.1. An Introduction to Google Analytics
      1. 9.1.1. Install Google Analytics
      2. 9.1.2. Set and Track Goals
      3. 9.1.3. Apply Filters
      4. 9.1.4. Track External Clicks
      5. 9.1.5. Automate Reporting
      6. 9.1.6. Find Keywords
      7. 9.1.7. Track E-Commerce
    2. 9.2. Create an Account
      1. 9.2.1. Create an Account
    3. 9.3. Install Tracking Code
      1. 9.3.1. Install Tracking Code
    4. 9.4. Set Conversion Goals
      1. 9.4.1. Set Conversion Goals
    5. 9.5. Exclude Your IP Address with Filters
      1. 9.5.1. Exclude Your IP Address with Filters
    6. 9.6. Exclude Traffic from a Particular Domain
      1. 9.6.1. Exclude Traffic from a Particular Domain
    7. 9.7. Include Only Certain Directories
      1. 9.7.1. Include Only Certain Directories
    8. 9.8. Track External Links
      1. 9.8.1. Track External Links
    9. 9.9. Automate Reporting
      1. 9.9.1. Automate Reporting
    10. 9.10. Using Analytics to Find New Keywords
      1. 9.10.1. Using Analytics to Find New Keywords
      2. 9.10.2. Extra
    11. 9.11. Set Up E-Commerce Tracking
      1. 9.11.1. Set Up E-Commerce Tracking
    12. 9.12. Insert Tracking Code on Your Thank You Page
      1. 9.12.1. Insert Tracking Code on Your Thank You Page
    13. 9.13. Using Third-Party Shopping Carts
      1. 9.13.1. Using Third-Party Shopping Carts
  16. 10. Social Media Optimization
    1. 10.1. An Introduction to Social Media Optimization
      1. 10.1.1. Network with Facebook
      2. 10.1.2. Create a Fan Page on Facebook
      3. 10.1.3. Network with MySpace
      4. 10.1.4. Maximize Exposure with StumbleUpon
      5. 10.1.5. Micro-Blog with Twitter
      6. 10.1.6. Build Followers with Twitter Search
      7. 10.1.7. Network with Google Buzz
      8. 10.1.8. Connect with LinkedIn
      9. 10.1.9. Share Videos with YouTube
      10. 10.1.10. Take Advantage of Digg Traffic
      11. 10.1.11. Network with Sphinn
    2. 10.2. Network with Facebook
      1. 10.2.1. Network with Facebook
    3. 10.3. Create a Fan Page on Facebook
      1. 10.3.1. Create a Fan Page on Facebook
    4. 10.4. Network with MySpace
      1. 10.4.1. Network with MySpace
    5. 10.5. Maximize Exposure with StumbleUpon
      1. 10.5.1. Maximize Exposure with StumbleUpon
    6. 10.6. Micro-Blog with Twitter
      1. 10.6.1. Micro-Blog with Twitter
    7. 10.7. Build Followers with Twitter Search
      1. 10.7.1. Build Followers with Twitter Search
    8. 10.8. Network with Google Buzz
      1. 10.8.1. Network with Google Buzz
    9. 10.9. Connect with LinkedIn
      1. 10.9.1. Connect with LinkedIn
    10. 10.10. Share Videos with YouTube
      1. 10.10.1. Share Videos with YouTube
    11. 10.11. Take Advantage of Digg Traffic
      1. 10.11.1. Take Advantage of Digg Traffic
    12. 10.12. Network with Sphinn
      1. 10.12.1. Network with Sphinn
  17. 11. Pay-Per-Click Campaigns
    1. 11.1. An Introduction to Pay-Per-Click Campaigns
      1. 11.1.1. Structure an AdWords Account
      2. 11.1.2. Open an AdWords Account
      3. 11.1.3. Target Your Campaign
      4. 11.1.4. Write Effective Ad Copy
      5. 11.1.5. Using Keyword Matching Options
      6. 11.1.6. Set Bidding Strategies
      7. 11.1.7. Run PPC Reports
      8. 11.1.8. Track Conversions
      9. 11.1.9. Using Google Adwords Editor
      10. 11.1.10. Optimize Your Account
    2. 11.2. Learn About AdWords Accounts
      1. 11.1.11. Learn About AdWords Accounts
    3. 11.3. Create an AdWords Campaign
      1. 11.1.12. Create an AdWords Campaign
    4. 11.4. Target Your Campaign
      1. 11.1.13. Target Your Campaign
    5. 11.5. Write Effective Ad Copy
      1. 11.1.14. Write Effective Ad Copy
    6. 11.6. Using Keyword Matching Options
      1. 11.1.15. Using Keyword Matching Options
    7. 11.7. Set Bidding Strategies
      1. 11.1.16. Set Bidding Strategies
    8. 11.8. Run PPC Reports
      1. 11.1.17. Run PPC Reports
    9. 11.09. Track Conversions
      1. 11.1.18. Track Conversions
    10. 11.10. Using Google AdWords Editor
      1. 11.1.19. Using Google AdWords Editor
    11. 11.11. Optimize Your Account
      1. 11.1.20. Optimize Your Account
  18. 12. Quality Score Optimization
    1. 12.1. An Introduction to Quality Score Optimization
      1. 12.1.1. Learn About Quality Score
      2. 12.1.2. Optimize Quality Score
      3. 12.1.3. Test Ad Copy
      4. 12.1.4. Test Keywords Based on Match Type
      5. 12.1.5. Test Ad Copy with Advanced Keyword Insertion
      6. 12.1.6. Using Content-Targeted Campaigns
      7. 12.1.7. Using Placement-Targeted Campaigns
      8. 12.1.8. Test Performance with Dayparting
      9. 12.1.9. Optimize Your Landing Pages
    2. 12.2. Learn About Quality Score
      1. 12.2.1. Learn About Quality Score
    3. 12.3. Optimize Quality Score
      1. 12.3.1. Optimize Quality Score
    4. 12.4. Test Ad Copy
      1. 12.4.1. Test Ad Copy
    5. 12.5. Test Keywords Based on Match Type
      1. 12.5.1. Test Keywords Based on Match Type
    6. 12.6. Test Ad Copy with Advanced Keyword Insertion
      1. 12.6.1. Test Ad Copy with Advanced Keyword Insertion
    7. 12.7. Using Content-Targeted Campaigns
      1. 12.7.1. Using Content-Targeted Campaigns
    8. 12.8. Using Placement-Targeted Campaigns
      1. 12.8.1. Using Placement-Targeted Campaigns
    9. 12.9. Test Performance with Dayparting
      1. 12.9.1. Test Performance with Dayparting
    10. 12.10. Optimize Your Landing Pages
      1. 12.10.1. Optimize Your Landing Pages
  19. 13. Optimizing for Other Search Engines
    1. 13.1. An Introduction to Optimizing for Other Search Engines
      1. 13.1.1. Optimize Blog Posts for Technorati
      2. 13.1.2. Optimize Your Web Site for Del.icio.us
      3. 13.1.3. Optimize Your Images for Google Images
      4. 13.1.4. Increase Exposure on Ask.com
      5. 13.1.5. Improve Your Ranking on Bing.com
      6. 13.1.6. Using Shopping Engines to Drive Traffic
      7. 13.1.7. Produce Sales with eBay Auctions
      8. 13.1.8. Using Craigslist to Drive Traffic
    2. 13.2. Optimize Blog Posts for Technorati
      1. 13.2.1. Optimize Blog Posts for Technorati
    3. 13.3. Optimize Your Web Site for Del.icio.us
      1. 13.3.1. Optimize Your Web Site for Del.icio.us
    4. 13.4. Optimize Your Images for Google Images
      1. 13.4.1. Optimize Your Images for Google Images
    5. 13.5. Increase Exposure on Ask.com
      1. 13.5.1. Increase Exposure on Ask.com
    6. 13.6. Improve Your Ranking on Bing.com
      1. 13.6.1. Improve Your Ranking on Bing.com
    7. 13.7. Using Shopping Engines to Drive Traffic
      1. 13.7.1. Using Shopping Engines to Drive Traffic
    8. 13.8. Produce Sales with eBay Auctions
      1. 13.8.1. Produce Sales with eBay Auctions
    9. 13.9. Using Craigslist to Drive Traffic
      1. 13.9.1. Using Craigslist to Drive Traffic
  20. 14. Monetizing Traffic
    1. 14.1. An Introduction to Monetizing Traffic
      1. 14.1.1. Place Google AdSense Ads on Your Web Site
      2. 14.1.2. Earn Money with Chitika Select Ads
      3. 14.1.3. Earn Money with Commission Junction
      4. 14.1.4. Earn Money with LinkShare
      5. 14.1.5. Earn Money with Pepperjam Network
      6. 14.1.6. Advertise Cost-per-Action Offers with AZN
      7. 14.1.7. Sell Reviews with ReviewMe
      8. 14.1.8. Sell Links with Text-Link-Ads.com
      9. 14.1.9. Sell Links through TextLinkBrokers.com
    2. 14.2. Place Google AdSense Ads on Your Web Site
      1. 14.2.1. Place Google AdSense Ads on Your Web Site
    3. 14.3. Earn Money with Chitika Select Ads
      1. 14.3.1. Earn Money with Chitika Select Ads
    4. 14.4. Earn Money with Commission Junction
      1. 14.4.1. Earn Money with Commission Junction
    5. 14.5. Earn Money with LinkShare
      1. 14.5.1. Earn Money with LinkShare
    6. 14.6. Earn Money with Pepperjam Network
      1. 14.6.1. Earn Money with Pepperjam Network
      2. 14.6.2. Extra
    7. 14.7. Advertise Cost-per-Action Offers with AZN
      1. 14.7.1. Advertise Cost-per-Action Offers with AZN
    8. 14.8. Sell Reviews with ReviewMe
      1. 14.8.1. Sell Reviews with ReviewMe
    9. 14.9. Sell Links with Text-Link-Ads.com
      1. 14.9.1. Sell Links with Text-Link-Ads.com
    10. 14.10. Sell Links with TextLinkBrokers.com
      1. 14.10.1. Sell Links with TextLinkBrokers.com
  21. 15. SEO Plugins
    1. 15.1. An Introduction to SEO Plugins
      1. 15.1.1. Install the Google Toolbar
      2. 15.1.2. Install the Alexa Toolbar
      3. 15.1.3. Using the SEO for Firefox Plugin
      4. 15.1.4. Optimize Titles with the WordPress Title Tag Plugin
      5. 15.1.5. Optimize Descriptions with the WordPress Description Tag Plugin
      6. 15.1.6. Create Sitemaps with the WordPress Sitemap Generator
      7. 15.1.7. Using the Permalink Redirect Plugin
    2. 15.2. Install the Google Toolbar
      1. 15.2.1. Install the Google Toolbar
    3. 15.3. Install the Alexa Toolbar
      1. 15.3.1. Install the Alexa Toolbar
    4. 15.4. Using the SEO for Firefox Plugin
      1. 15.4.1. Using the SEO for Firefox Plugin
    5. 15.5. Optimize Titles with the WordPress Title Tag Plugin
      1. 15.5.1. Optimize Titles with the WordPress Title Tag Plugin
    6. 15.6. Optimize Descriptions with the WordPress Description Tag Plugin
      1. 15.6.1. Optimize Descriptions with the WordPress Description Tag Plugin
    7. 15.7. Create Sitemaps with the WordPress Sitemap Generator
      1. 15.7.1. Create Sitemaps with the WordPress Sitemap Generator
    8. 15.8. Using the Permalink Redirect Plugin
      1. 15.8.1. Using the Permalink Redirect Plugin