Part IV. Maintaining SEO
IN THIS PART
Chapter 25 SEO Beyond the Launch
Chapter 26 Analyzing Success
One of the grievous mistakes that many web designers (or whoever is in charge of SEO) make is to assume that SEO is a one-time activity. Of course, as you know by now, it is an ongoing process that must be monitored and maintained in order to be truly effective.
In this part, Chapter 25 explains some of the most important elements of monitoring and maintaining your SEO efforts. Then, in Chapter 26, you will learn how to analyze your SEO strategies, including the techniques, conversions, and even other types of logs that are associated with SEO. These techniques will help you maintain SEO and continue to gain value from your SEO efforts.
Get Search Engine Optimization Bible, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
