Authors' Acknowledgments

Special thanks to Kyle Looper, who had the idea for this project and who has displayed unending patience no matter the setback. Also, thanks to Linda Morris, our editor, who answered a hundred questions as we figured out the process of writing this. Many thanks go to Paula Allen, Johnny Lin, Scott Polk, Katherine Wertz, and the rest of the Bruce Clay, Inc. staff, for their input, expertise, and support. And not least, we'd like to thank the entire search marketing community, without whom this book could not exist — it's truly a measure of this industry's willingness to share knowledge that this book was possible.

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