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Search Engine Optimization All-In-One For Dummies® by Susan Esparza, Bruce Clay

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Chapter 2. Selecting Keywords

In This Chapter

  • Selecting proper keyword phrases

  • Reinforcing versus diluting your site theme

  • Selecting subject categories

  • High traffic keywords

  • High conversion keywords

In this chapter, we take that nice long list of keywords you put together in the previous chapter and actually go through and select the best of the bunch. (If you haven't yet put together such a list, what are you waiting for? Go back and do it now!) In this chapter, you discover what makes a good keyword phrase, especially in terms of a search query (the words you type into the search engine window). You also discover the deal with subject categories and how they help you when choosing your keywords. Also, we talk about high traffic keywords and high conversion keywords, and what the difference between the two is.

Selecting the Proper Keyword Phrases

When you're doing a search, you must have the proper phrase to use as a search query. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query. For example, [Poughkeepsie classic car customization] is a good example of a keyword phrase.

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order ...

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